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In today's business world, the rapid advancement of technology has led businesses to seek transformation and innovation. In this transformation process, the transition from traditional methods to digital solutions enables businesses to operate more effectively, efficiently and agilely. One of the most essential tools of this transformation is "Digital Signage" and "Kiosk" technologies. This article will discuss how digital signage and kiosk technologies are digital transformation tools for businesses and examine their advantages over traditional methods.

Advantages of Transition from Traditional Methods to Digital Solutions

Traditional advertising and information methods were the classic ways for businesses to broadcast a message in the past. These methods included tools such as printed banners, brochures, TV adverts or newspaper advertisements that provided limited interactivity and often had fixed content. However, rapid change and digitalisation in the business world have made the limits of these traditional methods more apparent.

Here are some of the benefits of switching to digital signage and kiosk technologies in more detail:

• Real-Time Content Updates: Digital signage allows content to be updated instantly. This is a great advantage, especially for retail, where campaign or product information changes frequently. There is no longer any need to wait to change the content on printed banners; you can reflect new information at any time.
• Customised Messages to Target Audience: Digital signage and kiosks enable businesses to deliver more personalised messages to their target audience. For example, a fast-food restaurant can offer recommendations based on customers' past orders. This can increase customer experience as well as increase sales.
• Data Analytics and Measurability: Digital signage and kiosks allow businesses to measure and analyse the impact of their content. Seeing which content gets more engagement and which hours are used by more users can help you optimise your strategies.

Increasing Customer Engagement

Increasing customer engagement is critical for businesses, and digital signage and kiosks can make a big difference.

• Self-Service Options: Kiosk solutions allow customers to enter orders or receive information. This gives customers more control and helps businesses reduce staff costs.
• Interactive Experiences: Digital signage displays offer a more immersive experience by providing customers with interactive content. For example, a clothing store can allow customers to see the colours or styles of a particular product. This can increase sales by enabling customers to spend more time in-store.
• Instant Feedback: Kiosks offer the ability to provide instant feedback to customers. For example, a kiosk in a hotel lobby can help customers quickly give feedback on service. This allows the business to improve service quality promptly.

Improving Operational Efficiency

Improving operational efficiency helps businesses do more work with less effort. This can increase profitability.

• Reducing Queue Waiting Times: Reducing queuing can increase customer satisfaction in the retail and food services sector. By using self-service kiosks, customers are helped to place their orders more quickly and accurately.
• Reduce Staff Burden: Self-service kiosks allow staff to focus on more critical tasks. For example, a restaurant staff can spend more time improving quality and helping customers than delivering orders.

Increase Revenue

Finally, the goal of businesses is often to increase revenue, and digital signage and kiosks can serve that goal.

• Increasing Additional Sales: Kiosks allow customers to explore additional products or services. For example, customers can add extra ingredients or drinks to their main course in a fast-food restaurant. This can increase the average order value of businesses.
• Brand Awareness and Promotion: Digital signage can help brands gain more visibility. Engaging and compelling content can encourage customers to interact more with the brand and increase future sales.

Conclusion

Digital signage and kiosk technologies are powerful tools with great potential for businesses. The advantages of these technologies for companies can significantly impact increasing customer interaction, improving operational efficiency and increasing revenue. Companies can become more competitive and maximise digital transformation opportunities by using these technologies.

The Case of Istanbul Airport: A Live Monitoring of Digital Transformation

Many major airports are improving the passenger experience using digital signage and kiosk technologies. Istanbul Airport is an important example in this field. The digital transformation of the airport aims to provide passengers with a smoother travelling experience: ARTECH Interactive Passenger Information Kiosks Serve 17,000 Passengers a Day Through the World's Largest Airport.

The Case of City Hospitals: Digital Transformation in Health Sector

Healthcare involves several processes, including treating and caring for patients and informing and comforting them. City hospitals have successfully implemented Artech Digital Signage and Kiosk technologies to meet these needs: Process and Queue Management Kiosks Support Social Distancing in City Hospitals.